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French Appliance Maker Brandt Enters Court Protection Amid Market Slump

02-10-2025


French appliance manufacturer Brandt Group has been placed under judicial reorganization by the Nanterre commercial court, marking a significant development for one of the country's last remaining major domestic appliance producers. The court's decision on October 1, 2025, affects both Groupe Brandt and Brandt France entities, confirming earlier reports from economic newspaper Les Échos. The century-old company employs approximately 750 workers across four manufacturing facilities in France.

The judicial reorganization procedure represents a strategic move to facilitate the arrival of a financial partner capable of supporting the struggling enterprise. According to company statements, Brandt has been actively seeking partnership opportunities for several months to address funding requirements for its operations and banking obligations. The company cited "extremely difficult market conditions" as a primary challenge, with the broader home appliance sector experiencing continued decline following a 2023 downturn and additional 3.9% contraction last year.

Brandt's manufacturing footprint includes two plants in Centre-Val de Loire—in Orléans and Vendôme—specializing in cooking appliances, plus two additional facilities in the Paris region. The Vendôme facility alone employs approximately 100 workers and focuses on induction hobs, gas cooktops, and premium steam ovens. These operations represent some of the final remaining French production sites for major household appliances, maintaining a manufacturing presence that has become increasingly rare in the country's industrial landscape.

The company's current challenges come despite recent investments and celebratory milestones. In 2021, Cevital—the Algerian conglomerate that rescued Brandt from near-collapse a decade earlier—announced a €10 million investment program for the Orléans and Vendôme plants. The group had marked its centenary with considerable fanfare earlier in 2025, highlighting export ambitions and innovation-driven strategies. Industry analysts note that appliance purchases, particularly kitchen equipment, remain closely tied to real estate transactions and residential moves, sectors that have faced persistent market difficulties according to the French household equipment manufacturers association Gifam.